Start Yapping on Arbitrum Everywhere

Arbitrum has launched a new initiative titled Start Yapping on Arbitrum Everywhere, aimed at expanding its community mindshare and rewarding active engagement. The campaign invites researchers, developers, and enthusiasts to promote Arbitrum’s Layer 2 ecosystem, which offers robust solutions like Rollup technology, Stylus smart contract support in Rust, and infrastructure tools such as AnyTrust and Orbit. Central to this push is the Arbitrum Mindshare Leaderboard, where contributors are recognized and rewarded from a 400,000 ARB monthly grants pool.

Key Ideas

Community-Driven Outreach: Arbitrum incentivizes its user base to create and promote content through a leaderboard-based rewards system, strengthening grassroots marketing.
Strong Layer 2 Portfolio: Technologies like Rollup, Orbit, Stylus, and AnyTrust underscore Arbitrum's role as a hub for DeFi innovation and scalable dApp infrastructure.
To benefit from the initiative developers may contribute technical blog posts, tutorials, or code walkthroughs that showcase your dApps on Arbitrum to climb the Mindshare Leaderboard. Entrepreneurs may consider building a go-to-market strategy around the “Start Yapping” campaign by using community platforms and the leaderboard to gain visibility for their products.