Eli Roth's The Horror Section Invites Film Fans to Become Investors

Eli Roth’s The Horror Section is reshaping how fans engage with film production by turning them into investors. Launched in March 2025 in collaboration with Sui and Republic, the studio has already raised over $5.5 million from more than 2,500 contributors, some investing as little as $100. This model empowers everyday horror fans to own fractional shares of the studio, transforming passive viewership into active financial participation. By leveraging the Sui blockchain, the initiative ensures secure tokenized equity, profit distribution, and access to exclusive content through technologies like zkLogin and sponsored transactions.

Key Insights

Crowd-investing for equity opens the door for fans to become stakeholders in entertainment projects, democratizing film financing.
Blockchain integration via Sui enables secure, global participation with seamless access and perks tied to digital ownership.

Why It Matters?

Implementing blockchain-based fundraising can help build loyal communities and unlock new monetization strategies. Now everyone can build platforms that tokenize equity and manage investor benefits using zkLogin and sponsored transactions to simplify user onboarding and engagement.