How Alkimi and Sui Are Fixing the Broken Ad Ecosystem

The digital advertising industry has long suffered from inefficiencies, hidden fees, and a lack of transparency due to its complex web of intermediaries. Alkimi, a decentralized ad platform, is partnering with Sui to rebuild the ad ecosystem from the ground up by bringing the entire supply chain on-chain. Using the full Sui Stack that includes Walrus for scalable data, Nautilus for verifiable execution, and Seal for encrypted data Alkimi enables direct, auditable transactions between advertisers and publishers. This model drastically reduces fees, accelerates payments, and lays the foundation for future innovations in Advertising Finance (AdFi) and user-driven data monetization.

Key Insights

Alkimi’s on-chain ad platform eliminates opaque intermediaries, enabling transparent, outcome-based transactions between advertisers and publishers
Sui’s full technology stack powers scalable data, verifiable execution, and secure handling of sensitive information, making real-time analytics and trustless payments possible.

Why It Matters?

New models like AdFi and user-owned data licensing offer opportunities to monetize engagement and disrupt legacy ad networks. Developers are ready to build transparent ad verification systems and automated payment platforms using Sui’s Walrus, Nautilus, and Seal components. These tools support scalable analytics, secure data handling, and provable transaction outcomes.