Avax.network — FIFA Selects Avalanche to Power Its FIFA Blockchain for Football’s Web3 Future

FIFA has selected Avalanche to launch a dedicated Layer 1 blockchain - dubbed the “FIFA Blockchain” - as the foundation for its Web3 ecosystem. This strategic move marks FIFA’s deeper entry into digital engagement by offering collectibles and fan experiences tailored for its global audience of over five billion.

Key Ideas

Custom Avalanche Blockchain: FIFA’s proprietary Layer 1, powered by Avalanche, will streamline digital collectibles and future Web3 experiences, beginning with the migration of FIFA Collect.
Scalability and Performance: Avalanche’s infrastructure—offering low fees, sub-second finality, and full governance control—was chosen to support FIFA's high-traffic digital initiatives during global events.
Entrepreneurial Opportunity: Builders in sports or entertainment can pitch custom Avalanche-based Layer 1 networks (via AvaCloud) to legacy institutions, highlighting Avalanche’s scalability and ability to support immersive, large-scale fan engagement platforms.